I am pretty sure that over the past couple of years, caravanning and camping have increased in popularity with younger families and people of all ages. Static caravans, towing caravans, adventurous bell tents, yurts, Airstreams and tree houses are all on offer. However, despite the fact that there were several references to younger families e.g. 'Message from The Meeks' , 'Family matters', activities for families in Devon and the article 'Double Dutch', I was left feeling that The Caravan Club magazine's average reader was of retirement age. In saying this, I actually found it difficult to read the print so the average reader must have pretty strong reading prescriptions. It was dull and left me feeling disappointed and slightly depressed.
I decided to buy a couple more magazines and compare them all.
I buy the Lonely Planet Traveller magazine monthly and I have never been displeased with the content. It also 'feels nice' according to my daughter-in-law which, in the magazine world, makes all the difference. It offers glossy, colourful photographs, mini guides to cut out and articles that inspire me to sell my house and travel the world.
Practical Caravan was such an improvement on The Caravan Club magazine. Not as glossy as the Lonely Planet Traveller but certainly not as gloomy as The Caravan Club magazine. I liked the trip planners and top tips. Similar to the Lonely Planet Traveller, there are helpful and easy cut out guides. There was a sense of fun and adventure in the articles and in the DIY project 'to protect wine glasses in transit'. At the back of the magazine was an advert showing children playing with the slogan 'lasting memories are made here'. With a sigh of relief I thought this implied a future rather than a funeral.
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